London-based, Singapore-born design director with ten years of industry experience in both agency and in-house environments.

Predominantly working within the cultural and commercial sectors, my expertise spans conceptual brand storytelling, purpose-built packaging solutions and brand-led digital experiences. I am particularly interested in the intersection of actionable creative strategy, expertly crafted design and the use of innovative materiality or programming to deliver intelligent and sustainable solutions for future forward brands.

My work is underpinned by systems that employ context, craft, and clarity – allowing me to produce engaging and effective work for startups to the established.

Currently building brands at Ragged Edge. Previous experiences include Head of Creative at Cubitts and various senior roles at Two Times Elliott, Made Thought and Hingston Studio – amongst others.

Occassionally available for freelance commissions and collaborations; portfolio available on request.

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